How to protect your business from hurricanes

In 2021, the United States experienced one of the most active storm seasons on record, upsetting businesses already dealing with a pandemic. For companies without a good disaster recovery plan, the consequences were devastating. This is why your business should have a hurricane disaster recovery plan. What is a hurricane disaster recovery plan? A hurricane […]

Marketing automation: Is it worth it for SMBs?

Traditional marketing strategies involve manually segmenting lists, sending emails, and tracking leads. However, these processes can be time-consuming, costly, and error-prone. Marketing automation fixes these issues, helping small- and medium-sized businesses (SMBs) acquire more leads and increase their revenue. Read on to find out the game-changing benefits of marketing automation solutions. 1. Automatic follow-ups Keeping […]

Data backup solutions your business needs

No one likes to think about losing data. But whether it’s due to cyberattacks, disgruntled employees, human error, equipment failure, or natural disasters, a data loss incident is always possible. The best way to avoid losing valuable customer and company information is to have a reliable backup solution. Here are some solutions for your consideration. […]

What is email automation and what are its benefits?

Email marketing is one of the most effective ways that businesses such as yours can communicate with clients and prospects. However, if you’re spending hours crafting emails for every customer or sending generic email blasts, then you may not efficiently and effectively achieve the results you want. You can resolve such issues by leveraging email […]

How to secure customer data collection

Modern businesses rely on customer data to improve their services and outperform their competitors. In a report by Deloitte and Touche, companies that use customer data to make decisions increased their profits by 60%. Unfortunately, data collection is now more difficult due to stricter privacy laws resulting from the rising number of security breaches. This […]

Ensuring business continuity with cloud technology

There are several ways to ensure business continuity, and storing your company’s data in the cloud is undoubtedly one of the best. In this post, we’ll discuss the advantages of cloud storage over other backup media and why your company should invest in it. Improved uptime Many business owners think it’s enough to store copies […]

5 Ways your business can benefit from dashboards

Data dashboards have become increasingly popular for businesses. These data visualization tools give you an overview of how your business is performing, and they cater to a wide variety of users, from marketing staff to project managers. Let’s take a look at how dashboards can support your business activities. Marketing insights Your organization’s marketing department […]